Sound decisions and effective action depend on accurate and timely information, especially when there’s a lot at stake. Today, the challenge is not just keeping up with what’s happening but knowing where to focus, what’s relevant and what’s not.

SMART NEWS Modeling not only helps track news in significantly more comprehensive and easy-to-digest formats, but also provides context and meaning to what is displayed. It helps you understand and make sense of it all, turning data into intelligence and insights that are useful and valuable.  A quick scan and even complex issues and developments become immediately clear. In seconds, SMART NEWS Modeling truly does help you “get the picture.”

View "Introduction to News Radars" video (2:45)

 

(Animated time-lapsed news trend model)

 

Here are just a few reasons why we’re excited about SMART NEWS Modeling:

Understand Your Environment

Makes it easy to identify and track participants, resources and conditions that define your market sector or political space. Lets you keep up on a client, competitor, industry development, voter group, technological innovation or government initiative instantly, and over time. Reduces worry about missing something important.

Snapshots of News Developments

Translates thousands of news article topics into graphical images and dynamic animations that give you an instant overview (think “radar screen”) of what’s happening. Increases your comprehension exponentially compared to reading linear text of news article lists. Expands your awareness bandwidth.

Recognize Patterns and Trends

The size, shape, color and position of the graphical images displayed on the screen are constantly moving and shifting according to the flow of news and various parameters programmed into the system based on the user’s needs. Within this dynamic, two-dimensional matrix, clusters form, patterns take shape, relationships emerge. Simply put, SMART NEWS Modeling helps “connect the dots.” Potential market or political forces, trends, central sector ideas, relationships become clear (some, quite surprising and unexpected) – all of which would normally be invisible in a one-dimensional list of news articles. This capability alone can reap enormous benefits: identify a threat, recognize an opportunity, quantify results of your efforts allowing you to immediately capitalize on what you know. Facilitates sound, speedy decision-making.

Easy Access to Data

As you scan the overall news gestalt at any moment, SMART NEWS Modeling graphically highlights news sector(s) that should demand the focus of your attention. A simple click on that graphic allows you to drill down to a comprehensive list of articles relevant to the topic, while another click brings up the full text of a specific article. Filters out all “noise” articles.

Multiple Filters

Offers multi-layered ways to quickly and easily manipulate, analyze and apply the data – from filter patterning and email alerts to complex trending and modeling – significantly reducing time and labor costs.

Traditional and Social Media News Capture

Has the ability to process almost any news source from any location in the world – not only traditional media, including subscriber-based news outlets, but RSS feeds, blogs, tweets and other forms of social media. SMART NEWS Modeling integrates all your news and intelligence into one system – including any input you want to incorporate – that can be used by and shared with multiple designated users.

Campaign Identity Modeling

Over the course of a campaign, candidates and causes often become identified with certain characteristics, which may include the following:

• Liberal, Progressive
• Conservative
• Integrity, Consistency
• Experience

Campaign Identity Modeling efficiently complements polling with the continuous insights drawn from news, blogs and social media. Powerful filters collect news, blogs, videos, and audio and social media about candidates, then transforms these signals into visual News Radars that can be used to track the characterization of candidates in the news. This type of insight is not available from simple article counts or media reports.

SMART NEWS Modeling is an elegant, easy-to-use tool that packages and delivers intelligence and insights for the Lobbyist, Government Affairs, Policy and Advocacy professional. If you’d like to make your life simpler, and gain an edge, please click the "Get Started" button. or call 818.706.2264

In less than 10 minutes, we can show you what the “buzz” is about. We’re pretty sure you’ll be impressed and glad to know it’s available.